YCN 2014-15
J2O
For the required YCN breif, I decided on the J2O one because it suited the sort of design I like. The brief seemed very retrictive as it appeared that you had to stick to the given logo as well as the label and bottle shape. It appeared that we were only to change the background design on the labels so I tried to incorporate the different things such as the blend of juices in this design.
My original pattern using the colours derived from J2O's supplied logo, since the mango and passionfruit logo comes with a gradient background as can be seen below
My original logos. I removed the green layer as I felt it didn't work with the other colours. In the one on the right I removed the sections of the pattern that were similar to that of the contents of the bottle so the drink shows through
My initial bottle design before I realised we had to stick with the label shape and logo
My final logos. I used the gradients from the supplied logo to match the bottles. I then used a different colour for vines. I used this to represent the natural flavours and created fruits. The left logo featuring the orange on the left and the passion fruit on the right. For the right logo I used apple on the left and mango on the right.
My final bottle neck label features a similar design as the main label with both fruits featured on each
My final bottle designs
